There are a number of reasons why Tunisians joined the Islamic State in Iraq, Syria, and Libya. One underappreciated aspect of this is the way Ansar al-Sharia in Tunisia’s (AST) messaging primed members of the group and others in society that were exposed to, attended, or followed online AST activities and events. In my new book, Your Sons Are At Your Service: Tunisia’s Missionaries of Jihad, I describe this process, which I will examine in brief here. In particular, I will explore AST’s motivational framing, which “functions as prods to action.” The major themes AST crafted in its narrative was related to brotherhood, the defense of Islam, the creation of an Islamic state, and remaining as an entity.
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