Abstract
To understand how the Islamic State (IS) attempted to garner support and promote its interpretation of Islam, this paper explores important background on dawa itself, the jihadi movement and dawa, how IS began to implement its use of dawa prior to the Caliphate announcement, and how this was propagated by IS in its official media productions. The paper concludes by exploring how dawa was administered on a daily basis, supported by internal IS administrative documents, providing a deeper understanding of IS and dawa and situating it more broadly in a historical perspective.
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